Reasons Why you Should Avoid Using Bots on Twitter
Like most other major social media platforms, Twitter has grown tremendously since its creation. It’s easy to use and also stands out as one of the most popular and most used platforms. For that reason, most users want to have as many followers as they can in order to grow their account fast and enhance their presence. Enter Twitter automation tools, also commonly referred to as bots as seen on https://fredharrington.com/best-twitter-bots/. They can literally take over your Twitter engagement and let you focus on other aspects of your marketing strategy. Whereas it sounds great in theory, these tools can bring more harm to your brand than good. Below are some of the reasons why you should avoid using bots on Twitter.
Blocked or Suspended accounts
Automation undermines the importance of organic interactions on social media. Using bots is unfavorable to the user experience and often results in your account being suspended or blocked. Not many users on Twitter want to engage with a bot account. Thus, if your followers discover that your account is automated, they will not want any more doings with you. They will probably unfollow you or even block your account. There’s not even one person or brand that markets itself on Twitter with the intention of getting suspended or blocked.
Brand Reputation
As soon as your real followers uncover your automation antics, they will either talk negatively about your brand or even unfollow you altogether. With automation, you will accrue a large following without too much of an effort, thus, it may seem like you are buying those followers even when you haven’t. In any case, what’s the point of having so many followers with little or zero engagement levels? Bot followers rarely comment or like your posts. So basically, your followers will increase while your engagement levels drop, which is bad for your brand image. Ater all, why should your real followers trust that you mind them and will engage with them when you are not bothered about growing your following organically.
Bots are sometimes used to spread spyware. Any software that asks for your credentials, that is your username and password, is most likely after harvesting data. Therefore, be careful when choosing your automation tools to avoid falling into the hands of hackers and exposing your followers.
Overall, the allure of growing your Twitter account fast and look famous is indisputable. However, there are risks involved when you choose to automate your account. Whereas you may reap the benefits, in the beginning, they are not sustainable in the long run. On the other hand, you will be violating some of the terms of use on Twitter, risking your account limitation or even suspension.